Swing State Project

1. Regular conference calls, conferences, and a blog committee of ‘netroots’ representatives to advise various DNC departments on strategy, research, messaging and outreach.

Well I'll be damn. That is what I'm talking about. Full integration of the blogosphere into all aspects of campaigning. This is visionary stuff. The conference calls and conferences could go a long way towards building a team approach that unites the DNC with the netroots. The coordination in terms of strategy would allow us to harness the collective wisdom of the blogosphere while ensuring that Team Democrat is using the same playbook. Research is also an amazing opportunity for the netroots to help create open-source oppo that would allow anyone to put forth effective reasons why their republican representation should be sent packing. Message is also a vital area of importance -- working together we will find better wording while helping to build consistency. Outreach provides the most potential. Democrats are far from peaking when it comes to activating our supporters. A team approach could increase our results along the same astronomical curve we have seen during the last few years.

2. A consistent non-election year blogad budget dedicated to framing and testing messaging, as well as potential seed money for specialty blogs.

Now we are talking. The DNC investing in message creation instead of message distribution. This is post-modern politics at it's best. This is a far more effective alert system than relying solely upon emails and allows the DNC to "blog through ads" across the internet. Tim Tagaris calls this "thinking outside the website" and this approach provides an unlimited expansion ability. I would love to see the DNC message of the day on every liberal blog I visit.

3. An internal champion in the DNC to break news on blogs and connect elected Democrats and high level staffers with blogs, bloggers, and effective use of the internet with the goal of having the blogosphere surpass cable news networks in reach and influence.

A DNC that is ready to commit acts of news online? This reads like my wildest dream. And that is before the line of having the blogosphere surpass cable news networks in reach and influence. Rosenberg has true vision and when he's elected I look forward to working with the DNC's Blogosphere Champion. And what a great benefit for DNC staff, help leveragig the internet to increase their productivity.

4. To use the DNC’s 3.7 million person email list to create community and promote interesting spinoff projects like and grassroots created quality video and audio content.

My guess is that 3.7 million person email list will double in size during Rosenberg's first year once this plan is enacted. But the key here is that he wants to use email for interaction, not just fundraising. Rosenberg has Tim's ATM pin. The multimedia aspect is equally important. Online, ads aren't constricted by time limits which allows unhindered, real-time campaigning potential. The spinoff project idea shows how Rosenberg is re-writing the job description for DNC Chair. This is really good stuff.

5. Regular guest-posting from DNC representatives on willing blogs to talk through organizational, operational, and policy issues.

This appears to be the deal. Rosenberg will help us with everything we've asked for and more, but we need to let the DNC have a voice on our blogs in return. Where do I sign?

6. To work with blogs to figure out how to use Meetup effectively as a political tool for state and local parties.

Meetup vs. Get Local is a discussion that we need to continue. We know that there is vast potential but we all know it could be used more effectively. Bloggers need to work with the DNC to make this work better.

7. To promote a dialogue in which the blogs continue their discussion of the Democratic Party so that we can create the social networks critical to a vibrant progressive movement.

The social networking future is something that we could catapult under the framework Rosenberg is suggesting in his Blog Plan. Rosenberg is years ahead of the pack on this one. The fact that he realizes it isn't about campaigns, but rather a movement is a critical observation. Bloggers need to constantly push the Democratic Party to do more, to do it better, and then to expand. Rosenberg's thirst to foster this dialogue is revolutionary.

8. To integrate blogs fully into the progressive messaging machine that targets and unseats Republicans and Republican initiatives.

One thing I've noticed about Rosenberg is that instead of running for Chair of the DNC he is running to create a Democratic Party Empire. Better yet, he is focused on winning. The right is far ahead of us at this point but Rosenberg's embrace of the netroots could provide the catapult for us to rapidly catch up -- and then surpass -- the vast right wing conspiracy.

9. A New Politics Think Tank inside the DNC that fosters the sharing of best practices among those involved in netroots politics so as to allow for a supported network of savvy operatives to permeate progressive organizing. This organ would also investigate new technologies like RSS, wikis, podcasting, and their applicability to organizing at every level.

As far as I know, Rosenberg is the first candidate to ever mention podcasting. RSS as a message distribution tool proves that Rosenberg is an online visionary. When I encountered Wiki my first thought was oppo. My next thought was elected official achievement. My final thought was that my first two thoughts were only the tip of the iceberg. Rosenberg is embracing open-source politics and cutting edge technology. Wow.

Conclusion

Wow. What else can I say? Rosenberg "gets it" and is asking us to help him get it even more. This isn't a candidate willing to accept technological tools, rather Rosenberg is a leader focused on ruthlessly exploiting technology to provide Democrats -- as in each of us -- the tools to realize his vision of a Democratic Party Empire.: tools to match our passion:

We have to recognize how the Internet and the passion of Americans are fundamentally changing American politics. And when we think of the DNC in the years ahead and the Democratic Party, I hope that we don’t think of 447 people but we think of millions of Americans going to work every day to make their country a better place. That’s a better vision of what a Democratic community can be.