From an anonymous tipster:
Step 1: We find the worst play ever written. Step 2: We hire the worst director in town. Step 3: We raise two million dollars…One for me, one for you. There’s a lot of little old ladies out there! Step 4: We hire the worst actors in New York and open on Broadway and before you can say Step 5, we close on Broadway, take our two million and go to Rio.