IA-Gov: A closer look at the Rod Roberts campaign

I expected former four-term Governor Terry Branstad to drive all of the lesser-known Republicans out of the governor’s race. To my surprise, State Representative Rod Roberts has not followed the lead of Paul McKinley, Christian Fong, Jerry Behn and Chris Rants. Roberts has insisted that he is staying in the governor’s race all the way to the June primary, and another Republican has already filed in the Iowa House district Roberts has represented for five terms.

Join me after the jump for closer look at Roberts and his campaign strategy. I doubt he has any chance of winning the primary, but he is becoming a politically correct alternative to the more conservative Bob Vander Plaats for Republicans who aren’t wild about a fifth term for Branstad.

Rod Roberts faces long odds in the primary, having much lower name recognition than Branstad or Vander Plaats, less cash on hand for his campaign, no paid campaign staff and not much support from the GOP activist base. He started running radio ads in January to boost his name recognition. You can listen to the ads on his campaign website, but I decided to transcribe them as well. In this ad, Roberts reads the entire script himself:

This is State Representative Rod Roberts, Republican for governor. I’m running for governor because I think our state needs new leadership. State government is spending taxpayer dollars at record highs. Next year’s budget gap could run over one billion dollars, and over 100,000 Iowans are out of work. The Roberts for Governor campaign is about using common-sense conservative values to solve these problems. As a five-term state representative, I have real experience being both a fiscal and a social conservative. As governor, I promise to restore fiscal discipline and to stop out-of-control state spending, and I will continue to be a strong advocate for policies that are pro-life and pro-traditional marriage. The Roberts for Governor campaign is about building a better Iowa. It’s time for new leadership, a fresh face, and a new direction for the state of Iowa. Visit www.robertsforgov.com to find out more about me, Rod Roberts, Republican candidate for governor. Paid for by Rod Roberts for governor.

The second ad features male and female voice-overs:

Man: Iowa needs leadership from their next governor. Over 100,000 Iowans are currently out of work. State spending is at a record high, and the state could face future budget deficits of one billion dollars or more. Who can Iowans trust as their next governor?

Woman: Rod Roberts, the conservative Republican choice for governor. Rod Roberts is a state representative. He has a record of being both a fiscal and a social conservative. Rod Roberts has fought for lower taxes, less spending and he has led efforts to give Iowans the right to vote on the definition of marriage.

Man: Rod Roberts will use common-sense conservative values to build a better Iowa. He doesn’t just talk the conservative talk, he walks the conservative walk. As governor, Roberts will work for everyday Iowans by creating new jobs and fighting for traditional family values.

Woman: Visit www.robertsforgov.com It’s  time for new leadership, a fresh face, and a new direction for the state of Iowa. Rod Roberts, Republican for governor.

Man: Paid for by Rod Roberts for Governor Committee

This generic Republican message is designed to help Roberts position himself as a unifying figure for the Iowa GOP, where social conservatives have clashed with establishment figures in recent years. Last May, Carroll-based journalist Douglas Burns depicted Roberts as a strong candidate for governor because he could appeal to both Republican camps. Even with Branstad in the race, some analysts see Roberts as the candidate with more potential to unite the party.

Republican moderates as well as some conservatives in the business community don’t care for Vander Plaats. Key donors recruited Branstad back into politics in part because Vander Plaats was the heavy favorite for the nomination among the declared candidates last summer.

Meanwhile, many social conservatives do not trust Branstad, partly because of his record as governor, partly because he is not emphasizing social issues on the campaign trail, and partly because his backers include Doug Gross, a longtime nemesis of the religious right wing. Some Republicans view Gross as “baggage” for Branstad.

Roberts doesn’t have much baggage and seems to have made no enemies during ten years in the Iowa House. In keeping with his nice guy reputation, he is mostly spreading a positive message at his campaign stops. He talks about creating a friendly business climate and advocates eliminating the state corporate income tax. He talks about the need to reduce spending and supports a constitutional amendment to “limit state spending to 99 percent of projected revenue.” Like most Republicans, he supports “the traditional definition of marriage” and promises to give Iowans the right to vote on a constitutional amendment that would ban same-sex marriage. He has pointed out his ability to win votes from independents and conservative Democrats in the Carroll area.

During this year’s legislative session, Roberts has introduced a bill to abolish the state corporate income tax as well as a bill that would increase the number of Iowa Supreme Court justices and require them to represent different regions in Iowa.

It’s fine for candidates to be positive, and I’ve never heard a Republican say anything bad about Roberts, but I don’t see how he breaks through in the primary campaign without making a more direct case against Branstad and Vander Plaats. It’s not enough to be a fresh face; Roberts has to explain why he would be a better governor and/or better general election candidate than the better-known candidates. So far he has criticized some of Branstad’s decisions as governor, but that hasn’t been a focus of his campaign speeches or press releases. The Des Moines Register’s Kathie Obradovich suggests the “nice-guy candidate” with a “vanilla ice cream” demeanor could “appeal especially to older Iowans, who in recent polls have been the least supportive of Branstad but still tend to be the most reliable voters.” For that to happen, Roberts would need to draw more contrasts with Branstad. But he’s not an attack-dog type like Chris Rants, and I doubt he will spend his campaign’s limited resources to go negative on Branstad.

To my mind, having Roberts in the race is great for Branstad, the clear favorite in the primary thanks to his campaign cash and establishment connections. The best hope for Vander Plaats would be to unite social conservatives who distrust Branstad. But Roberts is competing for the conservative niche, as this February 22 press release indicates:

The Roberts for Governor Campaign announced today that current State Representative Jason Schultz and former State Representative Dan Boddicker have endorsed Rod Roberts’s campaign for governor. Schultz, who is a seven-year veteran of the Iowa National Guard, is from the western Iowa town of Schleswig and represents Iowa House District 55. Boddicker, who served in the Iowa House from 1993-2005, lives near the eastern Iowa town of Tipton and represented Iowa House District 79.

“Iowa needs new leadership, and I believe that Iowa needs Rod Roberts as its next governor. In my time in the Iowa House, I have found Rod to be a strong advocate for the common-sense, conservative principles that are important to me and my fellow Republicans,” said Schultz, who currently serves on the Economic Growth Committee and the Economic Development Appropriations Subcommittee in the Iowa House.

Boddicker echoed Roberts’s conservative credentials.

“Rod is the type of man we can count on to fight for conservative values, and I strongly believe he should be Iowa’s next governor,” said Boddicker. “By supporting limited-government policies, Rod will be a fresh face to take Iowa in a new direction.”

Jason Schultz doesn’t impress me, to put it mildly, but he may have clout with some conservative activists. He co-sponsored a bill this session to “remove sexual orientation and gender identity as definitions used for purposes of protecting students in public and nonpublic schools from harassment and bullying.” Schultz also co-sponsored a bill that would bring back elections for the Iowa Supreme Court justices.

So far in March, five more Iowa House Republicans have endorsed Roberts (see here and here). All of them are from western Iowa, where Vander Plaats probably needs to do very well to win the primary. One of the Roberts backers, Clel Baudler, also serves on the board of the National Rifle Association.

Branstad still has the most state legislator endorsements by far, but I believe Roberts has now surpassed Vander Plaats in that area. As far as I know, three current members of the Iowa House are supporting Vander Plaats for governor.

In addition, Bill Schickel, a former state legislator and Mason City mayor stepped down as secretary of the Iowa GOP in order to back Roberts. Schickel also maintains the the conservative news aggregator The Bean Walker, which attempts to be Iowa’s version of The Drudge Report.

One of Iowa’s leading conservative bloggers, Shane Vander Hart, endorsed Roberts last month:

Rod Roberts is a fiscal, small government, pro-life, and pro-family conservative.  He is the complete package.  I don’t want to have to choose.  He has demonstrated competency.  He understands how state government works, and how it can be better.  He knows what he will do on day one, but also knows how he’ll govern on day 2 and 100.  He is a man of integrity.  He is a servant-leader and has demonstrated not only in the Iowa House, but also in his role with the Christian Churches/Churches of Christ in Iowa.  He is a humble man, but confident that he can lead Iowa competently.  He also isn’t overly partisan, and is genuinely likeable.  He has also run a very positive campaign.  I think he’s set up well to be competitive and end up being a surprise in June.

I am proud to know him and consider him a friend.  I hope that my fellow Iowans will join me to support his candidacy.  Let’s help him become better known.  I believe that when Iowans get to know him they’ll like what they see.  I also encourage all conservatives to consider financially supporting the Reagan conservative in this race.

Vander Hart alluded to the fact that Roberts is an ordained minister. He hasn’t been playing up that part of his resume in this campaign, but it can’t hurt him with social conservatives.

Without Roberts in the race, the Republican primary for governor would be a clear choice between the old establishment and the more consistently conservative Vander Plaats. Roberts gives Republicans who are unsure about Branstad another place to go, which may be particularly appealing for those who doubt the wisdom of Vander Plaats’ promise to issue an executive order on day one halting gay marriage. Vander Plaats has been winning straw polls, but he hasn’t picked up many endorsements from within the Republican establishment since Branstad entered the race.

Roberts lacks the money to run a significant statewide paid media campaign, so I would be surprised if he became a force to be reckoned with in the primary. That said, every vote he gets lengthens the odds for Vander Plaats.

I wouldn’t go so far as to claim Roberts is a stalking horse for Branstad, but if he didn’t exist, the Branstad campaign might have reason to invent him. (Some Vander Plaats supporters also see Roberts indirectly hurting their candidate.)

Roberts may end up as Branstad’s running mate. His presence on the ticket might reassure social conservatives who are still upset that Branstad picked moderate Joy Corning to be his lieutenant governor in the 1990s. Other potential lieutenant governor choices for Branstad include the young conservative from Cedar Rapids, Christian Fong, and Des Moines-area insurance company executive Doug Reichardt.

IA-Gov: Roundup of recent news

It’s been a while since I posted a diary here about the Iowa governor’s race, so I’m catching up today after the jump.

Governor Chet Culver said this summer that he’d be “cranking up” his campaign operations soon, and last week the governor hired Andrew Roos to run his re-election campaign and Jesse Harris as deputy campaign manager. Jason Hancock has background on Roos and Harris at Iowa Independent.

Republican candidate Christian Fong, a Cedar Rapids flood recovery leader, claims Culver hasn’t done enough on flood recovery (more on that here). Illogically, Fong also opposes the I-JOBS state bonding program, which has allocated $45 million to flood recovery projects in Linn County alone. (Click here and here for a more detailed look at the Obama-like campaign narrative Fong is building.)

The Republican front-runner (for now), Bob Vander Plaats, held a few events around Iowa on Labor Day to officially announce his candidacy. In keeping with his tendency to advocate unworkable policies, he pushed another off-beat idea. Instead of just criticizing Culver’s I-JOBS state bonding program, like every other Republican does, Vander Plaats says that if elected, he would try to pay back the bonds during his first term (you can read the Vander Plaats press release here). State Treasurer Michael Fitzgerald, a Democrat, and State Representative Chris Rants, a rival Republican gubernatorial candidate, agree that the Vander Plaats idea is unworkable.

Meanwhile, Vander Plaats is promising not to balance his ticket with a less-conservative running mate:

“I’m not looking to balance the ticket with somebody who’s moderate or liberal or who doesn’t believe in those core values like I do,” he said. The core values, he noted, include believing in a right to life and that marriage should be between one man and one woman.

He didn’t mention former Gov. Terry Branstad, but the inference was clear – the former governor chose pro-choice Republican Joy Corning as his running mate.

Lest anyone get too impressed by Branstad’s ticket-balancing, Rekha Basu reminded me recently that Branstad endorsed the inept Jim Ross Lightfoot over the highly capable Corning in the 1998 GOP gubernatorial primary. Also, when one of Lieutenant Governor Corning’s annual diversity conferences included a workshop on workplace discrimination, Branstad sided with an anti-gay crusader who attacked the workshop.

Establishment Republicans have been trying to recruit Branstad since two Republican-commissioned polls taken in July showed him leading Culver in a hypothetical matchup. The Iowa Republican blog’s poll, in the field the first week of July, had Branstad ahead of Culver 53-37. Hill Research Consultants did a poll for the 527 group Iowa First Foundation later in July and found Branstad ahead of Culver 53-34.

Branstad has said he’ll announce in October whether he plans to run next year, but it looks increasingly likely that he’ll jump in. Since he’s not a candidate yet, he can’t raise or spend money on the race. Enter the “Draft Branstad” political action committee that former State Representative Sandy Greiner launched at the beginning of September. They’re collecting signatures on a petition at draftbranstad.com. They’ve been advertising on The Drudge Report, one of the highest-traffic conservative websites. Draft Branstad flyers were distributed at Saturday’s Iowa/Iowa State football game. They’re running a 60-second radio ad statewide. Among other things, the flyers and radio ad praise Branstad for his “fiscal discipline” and balancing the budget. That’s quite the revisionist history lesson.

I’m enjoying the @draftBranstad Twitter feed, which periodically reprises the great one’s profound words: “My passion for our state has grown with every day I have served it.” Branstad 1/13/98″; “This spirit of neighbor helping neighbor is as Iowan as the tall corn we grow.” -TEB 1/9/96

Des Moines Register Marc Hansen wrote last week that “coming back could be the biggest mistake of [Branstad’s] life.” Highlights:

The best Branstad could do in 1994 against fellow Republican Fred Grandy was talk about how Rep. Gopher wasn’t a real Iowan. […]

The further removed from office he gets, the more popular he becomes. In February 1997, not long before Branstad reaffirmed his decision not to run for a fifth term, the Iowa Poll said 55 percent of Iowa adults believed Branstad should not seek another term in 1998. Thirty-five percent said he should. The other 10 percent were unsure.

The minute he wasn’t running, his numbers started climbing.

I don’t even want to get into Richard Johnson, the state auditor who supported Grandy in ’94 because of the way he said Branstad was keeping the books.

Incidentally, Richard Johnson is co-chairing the Vander Plaats campaign. We’ll probably be hearing more from him if Branstad enters the gubernatorial race, as most political observers now expect. For a preview of other arguments rival Republicans are likely to make against Branstad, see here and here.

Branstad didn’t turn up at the Iowa Family Policy Center Action’s fundraiser on September 12, but four others in the Republican field attended. For some reason, State Senator Jerry Behn wasn’t there, despite recently forming an exploratory committee for a gubernatorial bid. Iowa Senate minority leader Paul McKinley didn’t attend the Iowa Family Policy Center’s event either, but that’s par for the course for him since he claimed to be “aggressively” exploring a campaign for governor.

Vander Plaats was on friendly turf at the Iowa Family Policy Center event, easily winning the straw poll with 63 percent of the votes. (Fong and Rants finished a distant second and third.) The Vander Plaats plan to stop gay marriage on day one as governor is a hit with that crowd. Vander Plaats also also promised not to expand gambling and to put representatives for parochial schools and home-schoolers on the State Board of Education.

Rants usually talks about the budget and taxes in his stump speeches, but he adapted his pitch for the Iowa Family Policy Center event, referring to moments of personal prayer as well as his efforts to bring a constitutional amendment banning same-sex marriage to the Iowa House floor. Rants also

acknowledged that there’s not a lot of space separating Republican candidates on the issues.

But honesty will be important, he said. That might be difficult in the primary, he said, noting that some of the things he’s said in the past few weeks have made some people uncomfortable. He did not give more explanation, but in the past few weeks, he’s called into question Bob Vander Plaats’ portrayal of himself as a CEO who’s been a turnaround artist. Rants released tax returns that appear to show deteriorating finances at a nonprofit organization that Vander Plaats led.

“If we’re going to ask Iowans to trust us,” candidates have to lead by example, he said.

I can’t see any way Rants gets the nomination. I don’t even know of another state legislator who’s endorsing him, which is remarkable given that he used to be Iowa House speaker until the GOP lost the majority in the 2006 elections. That said, Rants is smart enough to know that there probably will be room for only one other candidate if Branstad enters the race. So, he’s been going after Vander Plaats for bad policy ideas as well as his record as CEO and board president of the non-profit Opportunities Unlimited. (I recommend reading the whole comment thread under this story.)

Fong tried to inspire the Iowa Family Policy Center crowd:

Too much debt and too-high taxes are problems; so are abortion and other major issues, he said. But “the critical issue for our cause” is spiritual, he said.

Christ-like leadership is needed, with integrity and compassion, he said. It’s service above self. Voters are hungry for something greater than government and politics, he said.

“A hurting Iowa” needs that leadership, he said.

He called for leadership based on the “political philosophy of Jesus Christ himself.”

State Representative Rod Roberts claimed to have the right leadership qualities for a governor:

He’s been asked, “Rod, Aren’t you too nice to run for governor?” He replies: His two favorite Republican presidents are Abraham Lincoln and Ronald Reagan. They were friendly, civil and respectful, but they also knew what they believed, stood their ground and knew where they were going, he said.

“That’s what leadership is about,” he said.

“A leader is someone who knows the way, goes the way and shows the way,” he said.

Before the gubernatorial candidates spoke, Iowa Family Policy Center head Chuck Hurley previewed his group’s efforts to pass a constitutional amendment banning same-sex marriage.

“If they don’t see the light, maybe they’ll feel the heat,” said Hurley, who urged supporters of a constitutional amendment to define marriage as between one man and one woman to seek more information at luviowa.com on how to get involved. […]

The goal of the group’s effort is to get all 150 state legislators on the record where they stand on the marriage issue and then “to pressure middle-of-the-road legislators who said they believe in one-man, one-woman marriage to vote that way in January and February,” Hurley said.

He also made a special point to let the audience know that three of the seven Iowa Supreme Court justices who overturned the state’s 1998 defense of marriage act will be up for retention votes on the 2010 ballot. Hurley said it was the justices’ “rogue decision” to allow “counterfeit marriage” that now requires a vote of the people to “rein-in” the judicial malpractice and to “rebuild the moral and legal culture that respects and strengthens marriage rather than tears it down.”

It looks like Hurley’s group is not focusing on the quickest way to amend the constitution: urging voters to approve the ballot initiative calling for a Constitutional Convention. That’s going to be on the November 2010 ballot anyway and, if approved, could lead to amendments being drafted in 2011. Social conservatives may be afraid that Democrats would end up controlling a Constitutional Convention, but if stopping same-sex marriage is such an urgent need for them, they should be pursuing all legal avenues to do so.

I didn’t see whether anyone at the Iowa Family Policy Center’s event mentioned the September 1 House district 90 special election. The Republican Party and conservative interest groups went all-in for that race but came up 107 votes short. Craig Robinson thinks the GOP erred in letting staff from Iowans for Tax Relief run the campaign of Republican Stephen Burgmeier. The Iowa Family Policy Center also delegated a staffer to work on Burgmeier’s campaign.

Share any thoughts or predictions about the gubernatorial campaign in this thread. If you follow Delaware or Virginia politics, feel free to share your thoughts about Andrew Roos.

I am looking forward to the next Selzer poll for the Des Moines Register, which will probably come out during the next month.