The DSCC is going on the air with their first ad in North Carolina’s Senate race, designed to drive up Elizabeth Dole’s negatives:
From the AP:
The ads set to begin airing Friday evening across the state indicate how much the Democratic Senatorial Campaign Committee is willing to invest in the North Carolina race. Democratic state Sen. Kay Hagan has less than half the cash available to spend against Dole, and she can’t match the national profile held by the Republican incumbent who is finishing her first six-year term. […]
The committee would not comment on the ads and declined to say how much the group plans to spend. Multiple North Carolina television stations confirmed that the ad buy requested airtime starting Friday and through Aug. 11. Dole’s campaign said its own media research estimated the cost at $400,000.
(H/T: bear83)
Went right for the gut with the first shot.
Very well done.
goes right at her supposed strength very effectively.
Go DSCC!
Good ad. That won’t help Liddy’s numbers.
Where does that figure come from?