ME-Sen: $5 Million DSCC Ad Buy

Last week we mentioned the $6 million DSCC ad buy in North Carolina, which is already huge, but not out of whack with high media costs in heavily-populated North Carolina. But today, Advertising Age is reporting that the DSCC upped the ante in some other states too:

The Democratic Senatorial Campaign Committee has also made more than $15 million in buys in North Carolina, New Mexico, Minnesota and Maine, with the buys in Maine and North Carolina exceeding $5 million each. A committee official declined to comment.

$5 million in Maine?!?!?!? Given how cheap a media market Maine is and that there are only about 1.3 million Mainers to reach, that goes well beyond the firepower of “moneybomb.” Call it a “moneynuke,” maybe. Also, by subtraction, that leaves $4 million to be split between New Mexico and Minnesota, which isn’t peanuts either. (Given how well Tom Udall seems to have things in hand, hopefully most of that money will find its way to Minnesota.)

14 thoughts on “ME-Sen: $5 Million DSCC Ad Buy”

  2. I’m not sure Mr. Udall really needs any of that. But I’m glad Hagan and Allen are both getting boatloads of cash, and it’s nice to see Franken get some love too. Especially considering a lot of people in the netroots have written him off.

  6. http://blog.washingtonpost.com…

    Targeted Seat Breakdown

    4  Dem Incumbents    8  GOP Incumbents    8  Open Seats  

    District Incumbent Early Buy Amt.

    AL-02 Everett (R)-Open $598,000

    AL-05 Cramer (D)-Open $678,000

    AZ-08 Giffords (D) $705,000

    CA-04, CA-11 Doolittle (R)-Open, McNerney (D) $2.03 M

    FL-18, FL-21 and FL-25 Ros-Lehtinen (R), M. Diaz-Balart (R), L. Diaz-Balart (R) 1.4 M

    ID-01 Sali (R) $349,000

    IL-10 Kirk (R) $1.4 M

    IL-11 Weller (R)-Open $1.6 M

    IL-14 Foster (D) $1.02 M

    LA-04 McCrery (R)-Open $714,000

    MO-06 Graves (R) $798,000

    MS-01 Childers (D) $1.06 M

    NJ-03 Saxton (R)-Open 1.7 M

    NY-25, NY-26, NY-29 Walsh (R)-Open, Reynolds (R)-Open, Kuhl (R)  $2.7 M

    WA-08 Reichert (R) $949,000

  7. … this is Tom Allen’s last chance for DSCC money in Maine?  My guess is they’re going to dump all this money in, and if his numbers don’t get him close to Susan Collins they’re just going to write him off.  Am I wrong on that?  We’ve been hoping Allen would be able to bridge the gap for a while.

  8. The New Mexico ad buy is probably an anti-Pearce ad, that the DSCC is doing to keep the mud off Udall’s hands.  Define Pearce before he gets a chance to define himself, cut him off at the knees, and prevent his campaign from ever getting off the ground.  

    Udall probably has sent the DSCC a check for this ad buy, if not more than what they paid for New Mexico.  

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