Public Policy Polling (pdf) (6/12-13, likely voters, 4/1-5 in parens):
Pat Quinn (D-inc): 30 (33)
Bill Brady (R): 34 (43)
Rich Whitney (G): 9 (NA)
Undecided: 27 (24)
(MoE: ±4.2%)
If you have a 27/50 approval rating — as Illinois governor Pat Quinn currently does — that means you’re rather unlikely to win an election. There are a few other governors who are plumbing these depths of unpopularity, but they aren’t running for re-election (or in the case of Jim Gibbons, already got bounced in the primary).
Quinn should feel lucky that the GOP put their worst foot forward with Bill Brady, though, as he’d be probably be in unsalvageable territory against, say, Kirk Dillard. A majority have no opinion about Brady, and those who do are split at a tepid 22/22. That gives Quinn the opportunity to try and define Brady as too right-wing for Illinois, and, while it’s too much to hope that Brady can become as unpopular as Quinn, get him unpopular enough that Illinois’s Democratic lean can do the rest of the work. Quinn might also be heartened by the high performance for Rich Whitney (who, it should be noted, also polled in double digits against Rod Blagojevich in 2006 — but that wasn’t a close race, and anti-Blago Dems were free to cast protest votes). In a close race, strategic-minded left-leaning voters might sigh and decide to vote for Quinn, nose held, than waste a protest vote on Whitney, given the conservative alternative in Brady.