SUSA: Bonilla leading Ciro 53-46 in TX-23

SurveyUSA has poll numbers out for the runoff election in TX-23. GOP rep. Henry Bonilla leads former Democratic rep. Ciro Rodriguez by a 7 point margin, 53-46.

The district as it was sampled is 59% white, and 36% hispanic. Bonilla takes 70% of the white vote and Ciro gets 72% of the Hispanic vote. You can look at the rest of the crosstabs in the link above, but I think that one says it. The majority is composed of white rural Texans who vote mostly for the GOP, and a Hispanic GOP incumbent captures a significant portion of the Hispanic minority. As for what would change this result, the crosstab to look at is party ID. The GOP has a small advantage here (43-39), but the incumbent captures 10% of Democrats and the challenger only 5% of Republicans and wins indepents (18%) by only 3%. A competent incumbent untainted by a major scandal is likely to produce similar numbers among partisan voters, so Ciro most likely will need to close the gap by appealing to independents. In the current electoral climate, a good Democratic candidate should be able to win the independent vote by more than 3%.

By what margin will Bob Shamansky win?

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